Gen Z shifts towards low & no alcohol amid declining disposable income
Published: 21 June, 2024
In the midst of declining disposable incomes and economic uncertainty, Generation Z is driving a significant shift in the beverage market. New research indicates that while overall alcohol sales have decreased, the no & low alcohol segment is experiencing impressive growth. This trend signals the need for a clear category vision that aligns with the evolving preferences of Gen Z, a demographic acutely feeling the pinch of high interest rates and economic challenges.
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